TV commercials tied to obesity


It probably will not surprise parents in the amount of television their children watch can affect the ability to maintain a healthy weight. After all, watching television is a sedentary activity, so that the more TV a kid watches, the less exercise he or she gets. . Parents must also be aware of the type of TV children watch can have an enormous impact on childhood obesity

In February 2010, UCLA School of Public Health issued a press release titled “Childhood Obesity: It is not the amount of TV, it the number of advertising junk food. “Scientists Frederick J. Zimmerman and Janice F. Bell found that children who watch commercial TV programming with advertising junk food are more likely to be overweight than children who watch other types of TV.

Everyone has experienced the siren call of the fridge for a commercial for a popular snack chip. The viewer sees the ad, feel a pang of hunger, and check the pantry. Children have less impulse control than adults and less awareness of the consequences of their actions.

And children are bombarded with advertising junk food.

For each half-hour television program is about eight minutes of ads. Adults programs come with ads for cars and life insurance and all sorts of things that will not make anyone gain weight, but advertising during children’s programs advertise toys and food, and that’s about it. This would not matter so much if the food ads touted the benefits leafy green vegetables and smaller portion sizes. But no, the food commercial advertising of high sugar, high fat, high salt, high calorie foods with little or no nutritional value. Junk.

ads are loud, bright and fun, and they are attractive people singing catchy little songs that kids hear over and over again in their heads. At the grocery store, many kids sing jingles or re-enact ads when they see a lot introduced product. It is a good sign that the children are brainwashed by junk food companies, it is the job of parents to put a stop to it.

The American Academy of Pediatrics recommends no TV viewing whatsoever for children under 2. For older children, they recommend no more than 1-2 hours of TV … but especially education, nonviolent TV . To that, I add my own recommendation that children avoid commercial television altogether. If parents find it to be impossible, I recommend at least, they develop a family habit of muting the TV during commercials.

According to the UCLA study, “Non-commercial viewing, including watching DVDs or educational television programming, had no significant association with obesity.”

Parents on a budget can often get a DVD for free at the library his or buying used DVDs at yard sales and video stores. Even if the kids watch the same programs on DVD that they had been watching TV, they will not be tempted by ads.

children complain about the change in his life, but parents should stand firm as they remember the long-term goals to help their children achieve and maintain a healthy weight. This is one change that every parent can do, and it will show a positive, measurable results.


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