You have the perfect material. You know exactly what you want to say. Now, you have to have a title that commands attention. What drives people to register for the workshop? Think of seminars or teleclasses that you have taken. What did you find compelling? Perhaps you would topic – or realize that there was something you needed to know. Maybe the title was so catchy that you could not resist finding out what this presenter might have to say.
be catchy, but be clear. Headlines should make it clear what the audience will learn and why it is important to know this. At the same time, you do not want a potential audience feel like they have gone back to school -.? Remind them that learning can be fun
Which of these would you sign up for
Learn Money Management from A to Z
– or –
Financial Freedom in 10 Easy Steps
Planning and Design Workshop
– or –
60 Minutes Special – Using a One-time Workshop to build Visibility
In all four titles, potential audience know what they want to learn, but in the second example in each pair, it sounds like they could have fun.
Keep the title short. If you have more than 10 words to explain what you will do, use the text. One formula often used in creating titles works well for the workshop as well. The first part of the title is attention-catch; the second part – by a hyphen or colon – says what the workshop is about. For example:
Getting Things Done: The Art of Stress-free Productivity
The Breaking Point: How Female Midlife Crisis is Transforming Women today
The One Thing You Need to Know … About Great controls, great leader, and sustained individual performance
Here are some tele class titles that make you want to sign
restore Health and Look and Feel Your Absolute Best!
Building thriving Network With masterful Connecting
create e-products today (Yes, today!)
Each of these could be a great one-hour workshop. And who is something that draws’ em in.