Let’s go – A Campaign Against Obesity


In February 2010, First Lady Michelle Obama joined the American Academy of Pediatrics (AAP) to start Let’s go campaign against childhood obesity. Unhealthy CHOICES kids do today can be the consequences of the rest of his life. And those lives may not be as long as their parents. For the first time in history, the United States faces the very real possibility of a reduction in life expectancy.

government is getting involved because of the obesity epidemic in children will lead to greater obesity in adults, which will further lead to greatly increased toll on our official. If the obesity trend is not reversed, more people will develop diabetes, more people will suffer from debilitating joint pain, more people will have strokes, and more people will be unable to work and have to rely on public assistance.

Let’s go has four elements:

  1. Educate and support parents
  2. Providing healthier food in schools
  3. Help children to be more active
  4. Ensure healthy, affordable food is available everywhere in the country

better educated parents

parent education component is key, especially when children are young. Children often do not choose what they are going to eat. Parents choose, and parents also choose how the children will spend their free time too. When parents understand the consequences of their choices, they will make better decisions on behalf of the children they love.

As part of the education parent part of Let’s go program, the AAP recommends that pediatricians measure body-mass index of their patients (BMI) of each well child check-up begins at 2 years, and then talk to the parents. When necessary, the pediatrician should write a prescription for a healthy lifestyle, with proposals on food choices and how to encourage children to be more active.

Healthier School Lunches

Many children eat half of their daily calories at school, so it is important that those calories are packed with nutritional value. If unhealthy options are open, children develop a palate for healthy foods like fresh fruits and vegetables.

This year, the US Department of Agriculture will work with schools and the private sector to double the number of schools that meet the Healthier US Schools Challenge. Key School food suppliers Reworking their menus to reduce fat, salt and sugar in their food, and to increase the amount of fruits, vegetables, and whole grains they serve.

More Active Children

Parents and children can have fun together earning Active Lifestyle Challenge President’s award. In six weeks, adults must register at least 30 minutes of activity a day, six days a week, and children must register at least 60 minutes a day, six days a week.

It is hoped that at the end of the challenge, this level of activity becomes a habit, and will be held after the award is earned. When a person gets Active Lifestyle Challenge President’s award, he or she is working to become the champion of a president.

Mrs. Obama has also called on the help of a professional sports organizations such as the National Football League to help in this effort. NFL and other professional sports organizations will help motivate and inspire kids to become more active by showing how fun it can be.

Available, Healthy Food Nationwide

Some of the poorest people in this country are also the most prone to obesity because poor people are more likely to live in areas where fresh, healthy food choices are either not available or are prohibitively expensive. These low-income areas, both urban and rural areas, more than a mile from the nearest supermarket, and people who live here often do not have reliable transportation. In the context of Let’s go campaign, the government plans to provide financial resources to bring supermarkets and grants to establish farmers markets in food deserts.

For more information on this exciting new campaign in the war against childhood obesity, visit letsmove.gov .


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