8 Ways Personal Training Industry will change over the next decade
Increased acceptance of the link between exercise & health will create a huge demand for professionals practice.
fitness industry, but still in its infancy, is changing at a quicker pace. Over the next 10 years will be an important period, one in which the importance of our industry will be widely recognized and increased pressure and demand for our services will force us out of our infancy and childhood, and more mature.
Although the due date will manifest themselves in several positive developments, other negative trends will continue and even increase over the same period. Each one of these represents a major development opportunity for a personal trainer who is willing to meet them at him.
1. Prevention vs. Treatment- Doctors can heal you when you are sick, but good personal trainer can prevent you from getting sick in the first place. Personal trainers understand this, and the world will happen in the next decade. As much as 75% of our health care costs are due to prevention of lifestyle diseases such as diabetes, cardiovascular disease, and obesity. Companies and small businesses will continue to invest more and more in the health of their employees, while health insurance companies will continue to increase awards for people involved in healthy activities. This will create great opportunities for entrepreneurial leaders. Unfortunately, despite this increased emphasis on prevention and exercise, the rate of obesity will continue to increase until the commercial food industry is transformed
2. Health & Fitness Professionals Will Integrate- number trainer, doctors, physiotherapists, nutritionists, massage therapists and chiropractors who work together to provide solutions for their clients / patients will increase dramatically. This increase will be driven by this trend is both good for business and good for the patient / client. Increased injuries, particularly chronic pain, will increase the number of lawsuits, as well as demand for personal trainers who work with therapists and know how to train people for treatment.
3. A dramatic increase in Exercise lands & litigation, creating increased pressure for Regulation- explosion group fitness and boot camps, particularly those with ineffective methods of screening and “high intensity for all” mentality, will lead to a gradual increase in injuries caused by personal trainers and increase the lawsuit. Coupled with the increasing pressure from the public to do the exercises faster and increasingly unhealthy / sedentary population, this injury will reach pandemic proportions, which will increase pressure on lawmakers to regulate the industry. Increased use Exercise Games such as Wii Fit, will also increase the number of injuries people sustain each year during practice, but also help some people get in shape while having fun.
4. The Obesity Rate will continue to Increase- than 60% of Americans are now either overweight or obese, that number will creep up to 80% at the end of the decade. This trend will not turn around until the commercial food industry has changed and appropriate nutrition, health, and training is made a priority in lessons about education from kindergarten through high school. Increasing incidence of obesity will result in new types of “Obesity lawsuits” and new methods with other organizations to reduce development. These experiments are mostly, ineffective. 434
5. The number of personal trainers with small businesses will Increase- because of the increased need / demand for our services, the primary role of leading trainer will be teaching, community drills and consultant. To meet this demand, more instructors become self-employed and start businesses, allowing them to create innovative and effective solutions, but to make more money, without the constraints and limitations of the current business competence powerhouse. More personal training studios will only go into business each year, and more personal trainers will work full-time and successful career in the industry (many instructors are part-time now). Most importantly, more personal trainers will team up with others in the technology industry to create effective tools and software to keep track of the goals of their clients, exercise habits, lifestyle and diet, help these leaders reach more people. Major opportunities abound, including the opportunity to make a career out of helping people change their lives for the better.
6. Childhood Obesity & Diabetes will continue to increase Dramatically- children become critical population in need; reduction of physical education programs, along with commercial food served in most schools (and elsewhere), will result in epic levels of obesity and diabetes. This development will be a great opportunity for a personal trainer who will make a difference. The critical role in daily exercise, not sports, to enhance self-development, development and health will be an integral part of the school that wishes to buck this trend, and skill trainer will help schools integrate these principles organization of the curriculum.
7. New types of competitions & Challenges- new types of races and competitions will increase in the next decade. But the increase in endurance and ultra-endurance races have already risen dramatically, the need for large scale community solutions for the average Joe will require a great number and variety of lower intensity races and competitions. Personal trainers will use these competitions and other social events that occur outside of the gym to increase the commitment and responsibility of their clients. This coach will achieve great success with customers.
8. More “Fitness Coaches” are not Personal Trainers- more non personal trainers will participate in the personal training industry. Programs like Team Beach Body will increase the number of “fitness coach” that serve to enhance accountability and motivation, not exercise prescription, technology or program development. These coaches will provide a great referral network for personal trainers.
I hope you are ready to activate this development and make a difference!
One other quick note. ACE (American Council on Exercise) made an annual survey to predict the development of next year. The biggest trend they found was that people were looking to spend less money and less time on training for tighter budgets and hectic schedules, and the most successful coaches would adapt to this development.
I could not disagree more! They are a great organization, but I beg definitely different in this case.
While it is important to meet market demands, it is also important to educate our customers. The simple fact of the matter is that catering to very inefficient requirements negligence. One of our jobs as teachers is to diffuse unrealistic expectations immediately. So when sedentary client that is over worked, over stressed and malnourished comes in and says: “I have 30 minutes to practice 2x / week, working me out as hard as you,” we say “Hell no!” not “Yes of course, the customer is always right”. If we cater to these impractical requirements, stop the greater the likelihood of injury and mediocre results, not to mention the invalidation.
Our job is to protect our customers from them, and give them a better understanding of reality. Yes, we need to adapt to market forces, but within reason. The most successful coach will have the best customers, customers who listen to them and are empowered by them. Successful personal trainers not bossed around by their customers nor do they adapt to unrealistic expectations.
As a personal trainer, you are a leader!
I agree that these market forces will increase the number of cost consciousness gyms and gifts group exercise.
What do you think? Leave some comments and let us know!
* What are your expectations for the next decade in the fitness industry?
* What policy will try to exploit?
* How will you be helping people achieve their goals in 10 years from now?
Until next time, keep your business fit.